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Our Stories.
For years I have been trying to find a nude that fits my skin tone. The term “nude” has been thrown around by companies for years, but historically it has only taken a narrow range of skin tones into account. The standardized forms of “nude”, “suntan” and “beige,” excluded so many. Because the ...
The realm of fashion and beauty has been in dire need of a makeover. If you look past the glossy sheen of revolving trends, you'll see that all that glitters isn't gold. For many, the fashion and beauty industries have been exclusive to sizes and shades outside of an obsolete eurocentric "beauty...
Spring has sprung! But before you start soaking up the sun make sure your shade transition is as seamless as your bikini panties! Have you met your sister shade? For all of the complexities that compose your true hue, we have our sister shades holding us down in case of seasonal shade shifting. ...
In November, ice skater Louisa Warwin created a viral TikTok about the lack of shade inclusivity in the tights required of figure skaters. Using the subsequent momentum of her video, Warwin has sparked a larger conversation about the homogeneity of the figure skating world. When asked about her...
Beauty marks come in all shapes and sizes. Our stretch marks, scars, veins, and birthmarks make us unique, which in turn only adds to our beauty. Skin conditions such as varicose veins and stretch marks are unjustly stigmatized through misinformation and unattainable beauty standards. The culmin...