Brands We Love “Nasty Gal” by Sophia Amoruso

Reported by NYMag journalist Molly Young, Nasty Gal’s office in downtown Los Angeles is a cool girl’s fantasy of corporate life. There are potted fiddle figs, Rihanna on the sound system, rainbow sprinkles in the communal fridge. There is a yoga room. There are printouts of Lil’ Kim and Shelley Duvall taped to the walls.

There are dogs, but only cute dogs of cuddling dimensions: “We’re a dog-friendly workplace, but the dog has to be under 25 pounds,” says Nasty Gal’s 30-year-old founder and CEO, Sophia Amoruso. “That’s an official rule.” Amoruso is pacing the headquarters of her seven-year-old company with YSL pumps on her feet and a toy poodle named Donna Summer under one arm. Wherever Amoruso roams, there are women: women with lilac hair and slouchy blazers, women in booty shorts, women juggling Starbucks cups and greeting each other with girlfriendly hugs. One hallway is lined with recent magazine clippings of Amoruso from the pages of Fast Company and Entrepreneur, which makes her feel funny, but she has no choice about the clippings: Her mom gets them framed and mails them over, then bills the company for her services. More than three-quarters of Nasty Gal’s 300 employees—a number that does not include Amoruso’s mother, who clips on a freelance basis—are women.

Entrepreneur.com staff reported Sophia Amoruso has never been one to do things by the book.  Nasty Gal, her online fashion company started its life in 2006 as Nasty Gal Vintage, a one-woman eBay operation selling unique vintage clothes she found through Goodwill, the Salvation Army and her dumpster-diving expeditions. At the time, California native Amoruso was 22 years old, with a history of shoplifting and a series of odd jobs under her belt.

Fast forward eight years and nearly $50 million raised later, Amoruso, who never attended business school, oversees a fiercely daring fashion empire. It was most recently reported that Nasty Gal brought in $100 million in revenue a year. Amoruso recently wrote a book called #GIRLBOSS, in which she shares hard-won experience and advice with her “bad-ass” fans and future CEOs.

We admire Sophia, for her relentless courage to pursue her dream. Starting off with odd jobs of watering lawns and hydroponic duties her transition of Girl Boss. We learned that #GIRLBOSS is about trusting your instincts, being comfortable taking risks and sometimes blowing it and knowing that falling on your face is the only way that you can pick up and move in a different direction. It’s about turning your failures into lessons, trying new things — and if they don’t work, not doing them again. Sometimes in the world, there’s such pressure to follow a certain path that we forget the importance of learning as we go.

Cheers Sophia, we admire your growth.

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