Brands We Love “curlBOX” by Myleik Teele

Over the past few years, relaxers have been traded in for silk press, blow outs, bantu knots and protective styles. And with any change in taste, results opportunity.  Carol’s Daughter, the natural hair and beauty product company, estimates that the market for relaxers has gone from bringing in $100 million a year in sales to just $35 million (2013, In Her Shoes Blog).

Understanding the market and it’s advantage of such a steep decline in market share, Carol’s Daughter and other companies have created products that cater to more diverse hair textures and styles. Any entrepreneur would take on the opportunity.

Bloggers and reports states that “while beauty store shelves were being flooded with natural hair care products, rise in no one seemed to be thinking about educating women on natural hair”. We believe Myleik does more than just educate on hair, she accepts the idea of what is good hair, she creates a positive image on natural beauty  of the colored women and provide a platform for more women of color to see themselves in business and it’s journey.

Teele, 32 is the founder and chief experience officer of curlBOX, the monthly subscription service she launched that sends members up to seven natural hair care products that have been vetted for women with multi-textured hair.

As women, being caring, nurturing and sometimes putting ourselves first — is just who we are and what we do.  But in some cases, just as much as it is wonderful it is a great stress of our existence. This week, we’re inspired by curlBOX founder Myleik Teele.  Conrats Myleik! We appreciate you for sharing your experience as a start up. As well as the drop of jewels on how you fought to follow your dream and somehow run one of the fastest growing brown girl beauty start ups.

Sources:
Hashtag and Stilettos 2012
Madame Noire 2012
In Her Shoes 2013

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