Behind the Brand Nude for African American

In the age of social media, it’s easy to get caught up in the highlight-reel of everyone’s lives. Status updates, tweets, and perfectly polished Instagram pictures paint a pretty picture of perfect journeys lit with celebrations, accomplishments, and achievements. Many thanks to the team over at Hello Beautiful for the feature and the event

In the age of social media, it’s easy to get caught up in the highlight-reel of everyone’s lives. Status updates, tweets, and perfectly polished Instagram pictures paint a pretty picture of perfect journeys lit with celebrations, accomplishments, and achievements.

And it’s half a lie.

A desire for more honest conversations drove HelloBeautiful and Nude Barre to launch a #NudeMoments event to promote candid discussions between women.

Nude Barre Moments
Source: Michael Scott Jones / InteractiveoneOne

Alicia Gooding, Partner at The CODE NYC (the PR Company for Nude Barre) explains her inspiration for the brand activation was Nude Barre‘s CEO and founder Erin Carpenter.

Almost 10 years ago, Erin was kicking off her first photoshoot as a Knick’s dancer when she was told to sport flesh-toned tights, bras, and fishnets as a part of her required uniform. As a brown girl, nude color options just weren’t available to buy. A true entrepreneur at heart, Erin took her frustration and turned it into retail gold by designing and creating her own brand of fashionable undergarments.

The line’s color palette includes 16 flesh tones to match every shade of Black you can think of.

When Alicia and The CODE acquired Nude Barre as a client, they wanted to extend the conversation beyond  undergarments and literally delve into the unmentionable topics of Black women’s lives.

Alicia told HB, “We wanted to explore the story behind the sheer feeling of being ostracized from a community you know you deserve to be a part of.”

With this goal in mind, Nude Barre conceptualized the #NudeMoments idea to bring women together in a safe space for brave storytelling.

“We wanted to push the hosiery, but we also wanted to bring women to a platform where they could share their stories, hear other stories, and be exposed to other women who are going through tough times and overcoming them,” Alicia stated.

HelloBeautiful and Nude Barre hosted a group of women in Harlem, NYC on Thursday night to enjoy a night of food, fashion and camaraderie.

The room was overflowing with #BlackGirlMagic as brave women took a seat front and center to share their extraordinary journeys from heartache to triumph with a sea of strangers.

Read more of the event recap reported by Hello Beautiful here.

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